Rapsodo Sports, Inc. — Creative & Content Manager

March 2024 – Present

• Lead multidisciplinary teams to ensure cohesive messaging and branding across business units.

• Develop content and marketing campaigns aligned with brand objectives and revenue goals.

• Oversee high-quality content creation, including blogs, videos, email, and in-app/push messaging strategies.

• Implemented a digital asset management system, improving workflows and asset retrieval.

• Created product marketing strategies, including go-to-market plans and audience segmentation.

• Reduced creative review timelines by 50% and increased email deployments by over 150%, boosting CTR by 2%.

• Managed creative agencies to ensure alignment with brand goals.

• Utilized Pardot and Iterable for personalized email marketing automation.

 

Electrify America — Senior Social Media Strategist

May 2022 – March 2024

Reason for leaving: desired an in-person/hybrid role in STL

• Directed social media strategy across multiple brands and channels, achieving significant growth.

• Spearheaded crisis communication strategies, enhancing brand reputation through community management and social listening. 

• Managed creative agencies for high-impact content production.

• Achieved 112% LinkedIn growth, 74% on Twitter, and 41% on Instagram within 8 months.

 

Bodybuilding.com — Senior Social Media Manager

September 2022 – April 2023

Reason for leaving: freelance

• Led a team of 5 social media managers, driving strategy and execution of content and community management strategies.

• Amplified influencer content strategies, achieving 300% TikTok audience growth.

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Google Developer Studio via ASG, LLC — Social Media Specialist

May 2021 – May 2022

Reason for leaving: pursued a role that offered greater leadership opportunities

• Create social copy and visual assets for the Google Developer Studio and Developer Media Studio, focusing on Material Design, Google Pay Developers, TensorFlow, and more. 

• Provide social marketing collateral, such as copy, assets, and blogs, as well as live social media assistance for events like the Women in Machine Learning Symposium, Android Developer Summit, Machine Learning Community Day, Google I/O, and more.

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Spartan — Social Media Manager

March 2020 - May 2021

Reason for leaving: contract-based role

• Responsible for content publishing across all platforms for 10 different accounts.

• Responsible for community management and customer service across social media for all of Spartan’s different accounts, events, and community groups.

• Create and execute content strategies for the Spartan Trail, Spartan Women, DEKAFit, and Spartan Race Instagram accounts.

• Curate user-generated content to compliment different campaigns Spartan executes, relating to merchandise, the SpartanFIT training app, virtual racing, and more.

• Provide live-event coverage for Spartan Races across the country.

• Identify and vet influencers/content creators that align with Spartan's varying marketing plans.

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Wounded Warrior Project — Senior Social Media Specialist

May 2019 – February 2020

Reason for leaving: marketing team restructuring

• Created and executed strategy for a social media audience of over 3.7 million, keeping the organization's mission at the forefront.

• Shot, edited, and produced social videos with quick turnaround while using Adobe Premiere and Adobe After Effects.

• Increased awareness and interest in WWP services and programs by creating custom social media campaigns surrounding physical health & wellness, financial health, and the mental health continuum across all platforms.

• Worked in tandem with the Corporate Partnerships team to ensure all social media-based activations serve both the organization and our external partners, working on campaigns for brands like Verizon, Amazon, Pier 1, NFL, USAA, and many more.

• Managed influencer marketing using TapInfluence and BEN for our WWP Carry Forward 5K, as well as other organization-wide campaigns ensuring they align with our strategy and mission.

• Managed paid social campaigns for WWP's Warrior Care Network, while collaborating with the metrics team, email marketing team and outside Academic Medical Centers.

• Consulted and advocated on behalf of WWP with our paid media agency for the WWP Carry Forward 5K.

• Traveled as needed to WWP events to assist with live social media coverage onsite.

• Created social media assets (graphics, photos, videos) for specific programs and partners as needed.

• Conducted audience listening to ensure all program and partner content is tailored to WWP's audience.

• Increased WWP's Facebook Impressions and Engagement by over 99% and 95%, respectively.

• Increased WWP's organic engagement on Twitter by over 80%.

• Increased WWP's Instagram followers by over 32% while increasing Impressions and Engagements by over 265% and 77%, respectively.

• Increased WWP's LinkedIn followers by over 23% while increasing their total engagement by over 400%.

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Muscle and Fitness Magazine — Freelance Contributor

January 2018 - April 2018

Reason for leaving: freelance

• Pitched, researched, and submitted articles relating to fitness apps, workout equipment, mental health, and more for MuscleAndFitness.com.

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New York Athletic Club — Social Media Manager/ Assistant Editor

November 2017 - May 2019

Reason for leaving: relocated to Jacksonville, FL for a different opportunity

• Managed digital presence across Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

• Grew the social audience organically by over 15% on Twitter, over 20% on Facebook, over 50% on Instagram, and over 20% on LinkedIn, while increasing YouTube views by over 75%.

• Grew the #NYAC hashtag usage 80% in 16 months.

• Developed social media strategies revolving around the Club’s 150th Anniversary, historical awareness, and general brand awareness.

• Created, curated, and promoted content organically across all platforms.

• Managed content calendar and execution.

• Created analytical decks monthly and on an as-needed basis.

• Managed intranet creation and company branding.

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Fillmore Real Estate — Digital Content Coordinator

March 2016 – October 2016

Reason for leaving: pursued graduate school full-time

• Developed marketing strategies for a changing real estate market.

• Created and curated content for Fillmore’s five social media platforms.

• Created original content for Fillmore.com: neighborhood guides, listing descriptions & blog posts.

• Assisted the Director of Technology in the design of Fillmore.com’s revamping.

• Developed strategies for the President and CEO’s social media accounts.

• Provided training to real estate agents and brokers on best social media practices.

 

New York Road Runners — Social Media Support

Social Media Assistance: Marquee Events

March 2016 – May 2019

Reason for leaving: freelance

• Assisted in live event coverage via social media of marquee NYRR events.

• Provided live coverage of the Times Square Kids’ Run, the elite men and women’s legs of the United Airlines NYC Half.

• Provided live race updates via Twitter and Instagram of the United Airlines NYC Half and the TCS New York City Marathon.

• Managed the social media integration for various press conferences surrounding the United Airlines NYC Half.

• Provided social media broadcast integration for the TCS New York City Marathon.

Social Media Assistant

November 2014 - March 2016

Reason for leaving: contract-based role

• Created and curated content for over 15 social media platforms.

• Moderated and curated social hubs that were displayed on nyrr.org, tcsnycmarathon.org, and at event expos.

• Developed strategies for, managed, and built the President & CEO and the President of Events & Race Director’s digital presence on multiple social media accounts, while educating them on best practices.

• Developed social media strategies for and provided live coverage for over 55 weekly races and the TCS New York City Marathon.

• Brainstormed, developed, and executed multiple social media contests like the 2015 TCS NYC Marathon Bib Hunt.

• Identified and communicated with NYRR Influencers and planned influencer-focused events prior to marquee races.

• Solved issues that arose via social media and handled crisis communications for weekly and marquee races.

• Launched two new accounts across Periscope and Snapchat, while creating a strategy to implement them.

• Secured a featured Twitter Moment for the 2015 TCS New York City Marathon.

• Worked with Snapchat to launch the first branded TCS New York City Marathon Live Story for the 2015 race.

• Created analytical reports across all platforms on a weekly, monthly, and yearly basis.

Marketing and Communications Intern

June 2014 - November 2014

• Assisted in the organization and creation of the 2014 TCS NYC Marathon Handbook and Media Guide.

• Assisted in the creation and management of the Run the City Program, a community-based outreach program with a special focus on the Five-Borough Races and the 2014 TCS NYC Marathon.​

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Freelance Clients:

• Northstar Collective, Copywriter

• Bodybuilding.com, Senior Social Media Manager

• Team G Training, Website Designer

• Harbor Fitness, Digital Marketing Manager

• Backpack Broadcasting, Social Media Manager

• Let Me Run, Social Content Manager

• NYU Online Journalism Program, Social Content Manager

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Certifications:

• Google Display Ads Certification

• Google Analytics for Beginners

• Hootsuite Platform Certification

• HubSpot Academy Inbound Marketing Certification

• Hubspot Social Media Certification

• SEMrush SEO Toolkit Certification

• Snapchat Ads Manager Certification

• Snap Connect E-Commerce Certification

• Twitter Flight School Video Badge

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Collegiate Experience:​​

Daily Burn — Social Media and Community Intern

• Assisted in the management of social media accounts by creating copy and assisted in the handling of community interaction.

• Developed a new YouTube strategy for a growing fitness brand.

• Brainstormed new social strategies for an ever-changing market.

• Provided live behind-the-scenes coverage of DB365, Daily Burn’s live fitness show.
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CBS Sports — Social Media Intern

• Shared new videos to multiple social media platforms, i.e. Twitter, Facebook, Pinterest, etc.

• Provided live coverage of College Basketball games via Twitter and Facebook.

• Assisted in the management of multiple CBS Sports and CBS Sports Network Social Media accounts.

• Conducted social research for College Basketball and Football teams and players.
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Terrier Sports Network — Founder and President, Videographer/On-Air Reporter

• Assisted in the filming and editing of a weekly student-run sports-based talk show called Terrier Nation.

• Co-Anchored the show with another student while incorporating post-game/post-match and pre-game interviews.

• Recruited new students and effectively taught them how to film, edit, and produce their own shows.

 

NEC Front Row — Videographer and Sports Reporter

• Filmed multiple NCAA Division I sporting events and conduct post-game/post-match interviews at St. Francis College with players and coaches from teams within the Northeast Conference.

• Conducted interviews for preview shows.

• Produced live game broadcasts while incorporating pre-game interviews, as well as commercials and promotional videos.

• Efficiently produced multiple post-game/post-match highlight packages.

 

SFC Today — Sports Editor

• Revised and reviewed multiple reporters’ articles while assisting new writers with their assignments.

• Continuously uploaded various types of articles to the website.

• Assisted in the design and distribution of the SFC Today print editions using Adobe InDesign and Adobe Photoshop.

• Oversaw multiple sports reporters and scheduled live coverage for multiple NCAA Division I sporting events.

• Covered NCAA Division I sporting events while simultaneously writing articles of a different genre.

 

BrooklynFans.com — Video/Reporting Intern

• Filmed interviews, concerts, sporting events, and other things that were happening in Brooklyn.

• Interviewed Professional NBA players, Minor League Baseball players, and other big names in Brooklyn

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