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Maria Fraschilla

Hi, I'm Maria Fraschilla.

I'm a creative content and marketing strategist with 10+ years of experience leading digital campaigns, growing social media communities, and building cohesive brand voices. From global EV brands to national nonprofits and sports tech startups, I specialize in transforming ideas into results-driven strategies that resonate, convert, and scale. I help brands tell better stories, streamline creative workflows, and turn data into engaging content across email, video, social, and beyond.
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I'm passionate about combining creativity, data, and strategy to strengthen customer relationships, maximize budgets, and move brands forward with content that truly resonates.

TECHNICAL
SKILLS

Social Media Strategy
Social Media Management
Social & Brand Listening
Community Management
Email Marketing Strategy
Content Strategy
Content Creation
Analytics & Optimization
Project Management
Brand Positioning & Strategy

TOOLS &
TECHNOLOGIES

Khoros
Sprinklr
Hootsuite
Sprout Social
Talkwalker
BrandWatch
Pardot
Iterable
MailChimp
Monday.com
Asana
Trello
Jira
Confluence
Miro
Adobe Creative Suite
Final Cut Pro
Canva
Figma
Shopify
CapCut
Google Analytics
HotJar
Google Tag Manager
SEMRush
Microsoft Office
Google G-Suite
Canto
Wasabi
Bynder

EDUCATION

Newmark Graduate School of Journalism at CUNY
New York, New York
Master of Arts
Engagement Journalism
St. Francis College
Brooklyn, New York
Bachelor of Arts
Communications, Film
& Digital Media

BRANDS I'VE WORKED FOR

Rapsodo Sports
Electrify America
Bodybuilding.com
Google Developer Studio via ASG
Spartan
Northstar Collective, LLC
Wounded Warrior Project
New York Athletic Club
Fillmore Real Estate
New York Road Runners
Daily Burn
Muscle & Fitness Magazine

RECOMMENDATIONS

I had the pleasure of working closely with Maria on the marketing team at Electrify America, and I can confidently say that any company would be fortunate to have her leading their social media strategy. Maria brings a rare combination of technical expertise, strategic thinking, and genuine leadership. Even though we worked on separate channels—Email and Social—Maria consistently went out of her way to collaborate, lend support, and share her insights.

She leads with empathy and integrity, always seeing the best in those around her and taking the time to offer thoughtful, professional guidance. Her detail-oriented, upbeat, and passionate approach to her work is both inspiring and energizing to those she works with.

Maria’s commitment to excellence and her deep sense of ownership over the projects she leads are qualities I’ve long admired. She’s not only a skilled marketer but also a true team player and natural leader. I’d recommend her without hesitation.

Brooke Newman, colleague at Electrify America

LET'S WORK TOGETHER.

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